When we do website optimization, what kind of effect do we hope to achieve? It's simple, flow and conversion. Now many website optimization companies only know with traffic, do not know how to transform, this is very unprofessional, no good for enterprises and brands. Website optimization must achieve both traffic and conversion.
It's not a reliable company to only know how to improve the ranking by clicking or doing some illegal means day after day. However, this responsibility can't make everyone carry the burden of website optimization company. It's not your arrogant Party A who doesn't want to do it so quickly. Who would like to do these small actions?
This is the case in this business. Originally, some things could not be put on the table, so everyone kept silent. Anyway, if we continued to do the right thing, no one would expose anyone.
Therefore, the optimization of the regular website should start from the following aspects:
1. Mining requirement vocabulary
The need word is generally called the need word, also known as the conversion word, only when the user has the intention to search for the demand. Generally speaking, these words are characterized by high conversion rate and high consultation frequency. For example, most of the search words on my website are "how much is the operation cost of wechat agent" and "what price is written by soft text" etc. these words are searched through these words after users have made clear their own needs and before the final step of conversion. If the price is appropriate, the transaction rate can reach more than 80%.
2. Site UI beautification
Just as beautiful women and ugly women stand in front of you, you will definitely choose beautiful women. The website UI is a person's face. If the page is ugly and there are broken pictures everywhere, how can users like you? Therefore, in order to optimize the website, UI should also be paid attention to. In the past, the advertising slogan of the visual business department of our group was "vision is the future".
3. Other optimization
For example, website response speed, page opening speed and other optimization, these are the most basic, so I won't say much here.
I believe that after reading this article, we all know the true meaning of website optimization and how to do a good job in website optimization.
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