In the eyes of inexperienced webmasters and website operators, website optimization is to change TDK and focus on updating content. In fact, this is not right. These people do not know what the real goal of website optimization is!
What is the ultimate goal of site optimization? The ultimate goal of site optimization is to obtain traffic and conversion, so we must start from these two aspects
1. Flow. In order to obtain traffic, we do website to obtain traffic, especially accurate traffic. From this perspective, we need to pay attention to the following points in website optimization:
1. Pay more attention to long tail keywords.
When we do website SEO, many people desperately want to make some big words, such as the word "operation". The index is relatively high, and the competition is also fierce, so it is very difficult for us to do it. At this time, we need to overtake in a corner and do long tail traffic. For example, our business vocabulary is operation training. How much does our long tail training cost? Management training which is good? Etc., although these words are not competitive, they are easy to achieve the first three, and in the long run, the effect is relatively stable. It is suggested that the webmaster or operation developer should do more long tail words.
2. Optimize the site layout
The function of optimizing the layout of the website is to speed up the collection, so there is an opportunity to lead to the web page. Usually, the layout of the website is carried out from the home page, column page and article page, so as to form a tree structure as far as possible, which can improve the crawler efficiency.
3. Improve the content quality
More than once, we mentioned the content quality of Baidu white paper and how to understand it? My personal understanding is that it meets the needs of users and conforms to the meaning of the topic. If I don't mention the details I noticed in the article and I'm talking about how to make a website, then this is not in line with the title. High quality content, in addition to the professionalism of the article, also includes the beauty and layout of the article. These are the criteria for algorithm judgment, Therefore, we need to consider from multiple dimensions of content quality.
Second, change. With the flow of a website, we need to improve the conversion rate. The conversion rate of a website is reflected in the following aspects:
1. Can the content of the website meet the needs of users?
2. Is the connection between the website and users smooth
Third, whether the overall beauty of the website and the overall quality of UI website exceed the expectations of users
The reason for the high conversion rate of a website is nothing more than that it has made a lot of efforts to meet the needs of users. Connectivity exceeds user expectations. For example, if the customer service system of a website has perfect functions, then users can contact users through official channels. If the whole website has no contact with users through official channels, what else do users expect?
After reading the article, we all know what website optimization is!
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